Lacework Brand Refresh

Art Direction, Brand Identity, Collateral Design

Lacework, a leader in cloud security, presented a unique design challenge: a complete update of their visual branding and website, on a very expedited schedule, to coincide with an upcoming product launch. Lacework desired a bolder, contemporary look to introduce along with their newest technology. Working closely with the team at Lacework, we achieved a more modern tone by simplifying their existing mark and visual branding elements. We created new icons and simplified their existing typography and updated layouts for both print and digital communications.